Hey Austin Do you Need to Update your Real Estate Headshot?
yes! (…probably)
If in most businesses a professional headshot is a great thing to have, in Real estate its critical. The Austin housing market is booming, you don’t want to be left out because of poor marketing.
Know like and trust, are the main three key ingredients to a sale. There needs to be one factor present in any successful sale. If your client knows you already, great. but if not, the like and or trust play a major role in if you get the business or not. Having an updated picture is the first and crucial step to someone getting to know you. If they are looking for a person of color, if they are looking for someone young and hungry, or more seasoned and wiser, a current headshot is going to help you get the foot in the door.
Why do you need something current? Because times change, styles change, people change, and most commonly appearances change. If you have had a significant physical change people will see it the second you show up, and it may cause the slightest bit of confusion. A confused client does not buy. I wore Dreadlocks for most of my adult life. About 10 years ago I cut them for a more aerodynamic look! Just recently someone I hadn’t seen in a while saw an updated picture and was floored that Id cut my hair. Madam, that was 10 years ago. If you’ve gone on through a major body transformation even if its weight GAIN, you need to reflect that in your marketing (even if you don’t want to admit it to yourself). By the way, if there has been a weight gain, a good photographer can help you hide some of that gain. It’s true that a camera can add weight, but a little-known fact is it can also subtract it.
Wardrobe and style are as important. Imagine the only images you had were from the 90’s or even 10 years ago. I’m pretty sure you wouldn’t be caught dead in one of those outfits outside of October 31. Try wearing something timeless, something iconic, present yourself as in fashion and up to date. Wear solid colors, nothing loud or too eye catching, unless your brand is loud and proud, then have a signature piece. Some good choices would be a pop of colorful makeup, especially lipstick.
Get your hair and makeup professionally done. You might even consider a stylist. Just like you know the current trends in the housing market they know the current style in their industry. They take the time to read up on how to make you look good. So trust their ability to do so.
A new headshot keeps you up to date and breathes new life into your marketing. It allows you to shine in your current greatness, and lets the world know you are here and ready to perform.
